Analytics in marketing is one of the important pra
Chapter 5-Discussion
Q Describe the three major types of research design. What are some of the reasons researchers might choose one design over another? How might research design relate to a study’s validity and reliability?
Research design can be divided into three different categories like true classical experimental design, quasi experimental design and non-experimental design. In short, the true classic experimental design is a complete research design that utilizes random assignments. It simply means that different humans do select a certain kind of research and likely utilizes a random style for whatever reasons they need to do so (Maxfield & Babbie, 2016).
